Chico’s was founded in 1983 as a small boutique selling Mexican folk art on Sanibel Island in Florida. Then one day, our founders discovered the sweater that made literally everyone look fabulous, pivoted the business, and retail was never the same. The rich colors, bold prints, unique artisanal details, problem-solving styles, and amazing personal stylists made a lasting connection with customers. Now there are over 600 Chico’s boutiques nationwide, international (franchise) partners, a monthly mailer, and round-the-clock shopping at chicos.com and at chicosofftherack.com.

From the beginning, we’ve believed in the power of originality—that what’s different makes us bold. And we design with this philosophy in mind. For every piece we create, we ask how it will be unique, inspire women to feel good (no matter their age), and help them express their personality and individuality with confidence.

In 2004, a design team of women set out to create something they saw missing from the marketplace: a line that gives women what they really want. Bras as comfortable as they are beautiful. Panties that stay where they should. Pajamas soft enough to bring us the sleep we so deserved. They began innovating, and they started Soma Intimates.

Nearly 300 boutiques and millions of loyal customers later, Soma continues to improve women’s lives every day with exclusive products you can’t find anywhere else. Our experienced design team is still led by women—so we never stop making things better. More comfortable. Softer. More flattering. Because confidence is the sexiest thing a woman can wear.

Soma is—and always has been—so much more than sexy.